What You Have to Know Regarding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. If a user would click on a certain question in such PAA feature, such drop-down would appear with those featured snippets known as the quick answers from a different search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. It was in the summer of 2015 that such PAA feature was initially shown. Know that the organic search feature is actually part of the ongoing efforts of Google for improving the search experience and also keep those searches in the Google interface much longer.
Unlike those featured snippets, the People Also Ask feature now is moving around the first page of those search results. But, the majority of such PAAs showed at the bottom on that first search result page.
An essential thing to know is that the People Also Ask feature has surely become more popular when Google first offered this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
An important thing that you have to know is that PAAs actually show 70 percent of the search results that featured snippet and also show to be using a similar source to answer such featured snippets and those PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. An info that you must know is that one PAA may show up in more than 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.